Notes on ”The
tipping point”
I have
looked through two books which I have found helpful to our project. The other
one was “Ideasta innovaatioksi – luovuus hyötykäyttöön” and it was written in
Finnish. But I want to share your my notes from the other book, which was “The
tipping point – How little things can make a big difference”.
The book defines
a tipping point as the threshold or the boiling point. The book tries to
explain and describe the "mysterious" sociological changes that mark
everyday life. According to the author Malcolm Gladwell "ideas and
products and messages and behaviors spread like viruses do". As an example
of such phenomenon book presents for example the rise in popularity and sales
of Hush Puppies shoes in the 90´s. The book provides a new way to think about
selling products and spreading ideas.
There are
three rules for the tipping point epidemics:
·
THE
LAW OF THE FEW
o
"The
success of any kind of social epidemic is heavily dependent on the involvement
of people with a particular and rare set of social gifts"
o
Connectors are the people in a community who know large numbers of people and who are in
the habit of making introductions.
o
Mavens
are "information specialists". They accumulate knowledge, especially about
the marketplace and they know how to share it with others
o
Salesmen
are charismatic people who have powerful negotiation skills.
·
THE
STICKINESS FACTOR
o
The
specific content of a message that renders its impact memorable.
· THE
POWER OF CONTEXT
o
Human
behavior is sensitive and strongly influenced by its environment.
o
"Epidemics are sensitive to the
conditions and circumstances of the times and places in which they occur."
